DMS3009 - VariousPanelists - Social Media New Art of Buzz

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First collected by rigarza
Jun 16, 2008
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Recorded at the www.iHollywoodForum.com DIGITAL MEDIA SUMMIT, March 13, 2007 at the Roosevelt Hotel, Hollywood, California. Content produced by www.MediaArchives.com --- SOCIAL MEDIA – THE NEW ART OF BUZZ, with Various Presenters. Buzz for a new album, movie or game is most likely to start at social networking site, and media companies ignore Internet users at their peril. But a clumsy attempt to coopt users through advertising or planted "consumers" often fails. A look at the new rules of engagement. Gary Armstong, Chief Marketing Officer, Wenner Medi; Ted Moon, Director, Digital Marketing, Sprint-Nextel; Craig Fanning , Vice President, Interactive Media, Alloy Media and Marketing; Maria Mandel, Partner, Executive Director, Digital Innovation, OgilvyInteractive; Mike Fitzsimmons, Chief Executive Officer, Delivery Agent; Moderator: Jon Healey, Editorial Writer, Los Angeles Times
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