SEARCH
Newswire
explore
Collect, Share, & Discuss Your Favorite Videos
rigarza collected this video on vodpod. Start your own video collection!

DMS3009 - VariousPanelists - Social Media New Art of Buzz

collect this video send to friend
vote
0
0

rigarza first collected in Innovation Media

Added 16 Jun 08
Flag as inappropriate or broken

what people are saying

add a comment

2000 characters left.

more from
rigarza
follow

24 videos see all
1 Charlie Rose - An hour with Rupert Murdoch
2 Chad Hurley and Steve Chen: YouTube and Copyright
3 The future of the movie industry

advertisement

related videos

tags

collected by 1 person

details

3 views

original description

Recorded at the www.iHollywoodForum.com DIGITAL MEDIA SUMMIT, March 13, 2007 at the Roosevelt Hotel, Hollywood, California. Content produced by www.MediaArchives.com --- SOCIAL MEDIA – THE NEW ART OF BUZZ, with Various Presenters. Buzz for a new album, movie or game is most likely to start at social networking site, and media companies ignore Internet users at their peril. But a clumsy attempt to coopt users through advertising or planted "consumers" often fails. A look at the new rules of engagement. Gary Armstong, Chief Marketing Officer, Wenner Medi; Ted Moon, Director, Digital Marketing, Sprint-Nextel; Craig Fanning , Vice President, Interactive Media, Alloy Media and Marketing; Maria Mandel, Partner, Executive Director, Digital Innovation, OgilvyInteractive; Mike Fitzsimmons, Chief Executive Officer, Delivery Agent; Moderator: Jon Healey, Editorial Writer, Los Angeles Times