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Turning Social Networks into Mass Media

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rigarza first collected in Innovation Media

Added 16 Jun 08
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Turning Social Networks into Mass Media Mike Hemingway, Global Managing Director, Ogilvy & Mather Worldwide The Center on Global Brand Leadership at Columbia Business School hosted the BRITE '08 conference and CMO Summit on branding, innovation, and technology on February 7-8, 2008 at Columbia University in New York City. BRITE is a global series of conferences, workshops and leadership summits on branding, innovation, and technology.