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Media Transformative and other presentations from day 1 at Widget Web Expo

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Added 17 Jun 08 from fasterfuture.blogspot.com
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I spoke at WidgetWebExpo in Brooklyn, New York, yesterday. Michael Leis was good enough to be live blogging as I did so. So here's a link to his writing about my presentation. The slide deck that went with it is below: | View | Upload your own I'm also delighted to have found some very nice tweets from the conference floor as I spoke: mleis @davidcushman rocked the house with "the media transformative" http://snurl.com/2j92i #wwx Armano @davidcushman just wrapped up a nice preso. I liked his POV that effective marketing happens in the mind of the individual. No hard sell. stoweboyd @davidcushman is smart. Among other things, he quoted me! #wwexpo Gentlemen, very flattering - and many thanks. Fred Wilson is doing the keynote today (June 17) and I'm very much looking forward to that. Fred sent me a link to a preview which I'm happy to share. Will be adding more links to this the moment I get a chance! Here's a summary of some of the many great speakers at yesterday's day one of widget web expo. Ivan Pope opened the event suggesting widgets are a fundamental change in how we engage with online and noting that June 16 was the 2nd anniversary of the time he first coined the phrase widgetsphere. Keynote on day one was clearspring ceo Hooman Radfar. Some highlights: Widgets are the building block for the social web: they have become the new web page, but they are intrinsically off domain. When building you have to consider your experience in someone else's web space. Advertisers are seeing them as a new kind of rich media. Entertainment industry is seeing them as a mechanism to promote their content with a higher engagement factor. 148mm us widget viewers 95% of facebook users add apps massive adoption rate Now they must be a standard part of online strategy. “I don't know of any media company that doesn't have a widget strategy from the smallest t