Cross training... for a multi-sport sport. The surfing aspect is what I as a surfer love. It's a whole different dimension and allows you to look at the energy from the ocean. The actual Stand Up Paddle competition in of itself is great also. As a former triathlete I would use Stand Up Paddling as a cross training platform. Be warned.... this is addicting and may cause you to pass on hammering your 100 mile weekend ride. Even though this is more of a commercial for Surf Tech the message is loud and clear. I've surfed the Ron House Surf Techs and like all Ron House Shapes they're fun.