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Ooyala Is On A Mission To Make Content More Personal, Launches Innovative Video Advertising Feature Set

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Ooyala has been making news for its innovations in online video delivery. With clients like Bebo, Glam Media, TV Guide, National Geographic and AOL/WB the company founded by a couple of former high-ranking Google employees is on a mission to make content more personal. Ooyala, of Mountain View, California, describe themselves as "a video technology company committed to providing publishers, advertisers, and content owners with cost effective syndication and monetization solutions for high quality video." Their video management platform called Backlot, which went through a complete overhaul in September 2008, is a scalable video platform that gives users control over the delivery, organization, analytics, and monetization of their online videos. They recently announced support for ads from YuMe Networks , Tremor Media , DoubleClick Inc., AOL LLC 's Lightningcast, and Google's AdSense for Video. (See the press release below) Here's a short video about Backlot: According to Ooyala CEO Bismarck Lepe one of their key tenants is to help content providers build their businesses. They are responsible for real-time management of the Content Delivery Networks (CDN) and has partnered with many CDNs to broker the best price. On revenue side they provide access to ad supported models to maximize across networks. Their Business model is usage based, which is different from others. Ooyala’s competitors include Brightcove, Move Networks, and Maven Networks. In September, I got a demo of Backlot by Lepe who described the Backlot content management system with the following features: Built in Adobe Air – desktop application, can upload large files chop it up, make every packet as small as possible and can open up as many as 7 connectionsEnterprise and consumer sideTranscode to H.264 stream (Quality 200 Kbps and 4 Mbps) Dark room editing tool to set up syndicating rules, preview images and insert ads API – can add additional meta player Syndication side – gives