Streamingmedia.com Featured Article: Lessons Learned from Live Events

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My friend Kevin Shively just published a piece on Streamingmedia.com titled, Lessons Learned From Live Events, and as CTO of TV Worldwide the leading provider of online Internet video delivery solutions since 1999, Kevin is a veteran of live internet broadcasting. He and his team at TV Worldwide have worked independently and in collaboration in the broadcast video production arena for the past 20 years and have been pioneers in streaming media on the Internet since the technology’s inception in the mid 90’s. In October 2008, TV Worldwide announced that it was expanding its existing facility near Washington D.C. to create the largest Internet TV Studio in the U.S. Kevin says, "It’s hard to believe, but 2009 marks the 10th anniversary of TV Worldwide. Over the past decade, we’ve webcasted more than 5,000 live and archived events and, by necessity, become quite experienced at producing live webcasts—so much so that many of our clients know us primarily as a live-webcast service provider. This experience has taught us many things about what and, perhaps more importantly, what not to do." I've done my share of live videoconferences, webcasts and webinars for numerous corporate clients over the years, and while webcasting is a different animal than videoconferencing, a lot of the same rules apply. With any successful event you have to plan it all out and expect that something could wrong. So testing, rehearsals and back up contingency planning often saves the day. In his article, Kevin shares the following "lessons learned" which should be helpful to anyone producing a live event. Read the full article here. 1. Have a Reason to Go Live - Here are two main conditions that, if either is met, are solid reasons for webcasting live: if the event is interactive and participatory on the part of the viewers and if the content is time-sensitive. 2. Don’t Blow Out the Bitrate (or Screen Size) - Streaming anywhere from 200Kbps to 300Kbps works just fine. 3. Tes
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