Anti-smoking organization Tobacco Free Florida recently released a local TV spot featuring a fake FPS title, which for all intents and purposes, may as well be titled Haylo, created by little-known developer Spungie.
Cancer sticks kill, kids!
This ad from Tobacco Free Florida is clearly trying to parody Halo in particular, even though the presentation seems more along the lines of a generic first-person shooter. Except for the heads-up display, of course.
At any rate, the moral rings true: Gratuitous violence (against robots) is okay, so long as no one is enjoying the smooth, bold flavor of a tobacco product.
That said, I'd play this game.
Chris says: Oh, Metal Gear Solid did it first.
Anti-Smoking First Person Shooter Ad [GamePolitics]
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http://www.joystiq.com/2008/06/29/floridian-anti-smoking-ad-looks-very-familiar/