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Looks like John McCain is the first out of the box with a "contrast" ad of sorts. He's going up in the swing states of New Mexico and Nevada with Spanish-language radio spot that goes after Obama by saying:
"It seems to me that the other candidate just discovered the importance of the Hispanic vote."
The ad features Frank Gamboa, John McCain's roommate at the U.S. Naval Academy, claiming that McCain "has stood for our community even in the most difficult of times" and "shares our same conservative values and faith in God."
On McCain's claim about the Hispanic vote, the truth is that Obama has repeatedly talked about how he competed aggressively for -- and won -- those voters when he ran for Senate. The audio and English translation after the jump.
Audio:
Translation of script:
FRANK GAMBOA: My name is Frank Gamboa, a proud Latino who wants the best for America and for our community.
My roommate at the U.S. Naval Academy is running for President of the United States and he wants what is best for the Hispanic community too.
His name is John McCain and he has stood for our community even in the most difficult of times.
This is because he shares our same conservative values and faith in God. He knows that family is the focal part of our lives and that we value hard work.
Being from Arizona, John knows this. He has earned the trust of Latinos and has a history of supporting us.
This election, it seems to me that the other candidate has just discovered the importance of the Hispanic vote. So when it comes to our values and understanding Latinos this election, I know for John it's not political; it comes from the heart.
That's why I am voting for John McCain.
JOHN MCCAIN: I'm John McCain and I approve this message.