Elevator Pitch: 7 Steps to a Killer 30-Second Commercial That Works Every TimeCopyright © 2008 OnlineBizU.comDownload Free Copy Of The Greatest Marketing Secrets By Yanik SilverEven though your business may be completely Internet based, there are still numerous times when you need to give your elevator pitch (elevator speech), or your 30-second commercial that explains what you do and how you do it. It’s called an elevator pitch because it’s generally something you could tell someone in an elevator between floors in response to the person’s inquiry about what you do. Whether you’re a guest on a teleclass, hosting a teleclass, being interviewed for a radio talk show, creating a podcast, talking to prospective clients on the phone, striking up a conversation with a stranger at the grocery store, or simply writing web copy for your website or blog, you need a clear, concise way to explain your business to others.I’ve seen savvy service business owners take this concept to new levels as follows: –using their elevator pitches as audio introductions on their websites; –printing their elevator speech on their business cards; –creating a flash movie with audio, graphics and animations that they copy to CDs to send to prospective clients or post on video sites like YouTube; and –creating a TwitPitch where they’re asked to condense their elevator pitch to Twitter’s 140 character maximum to respond to a request for proposal.So, even if you don’t attend face-to-face networking meetings, which has traditionally been the most commonplace use of an elevator speech, having a ready-made elevator pitch at your disposal continues to be an important marketing tool that you need to continuously sharpen.I have a simple template that I use with my clients to build their elevator pitches. By completing the following sentences you can create your own elevator speech that will provide a crystal clear answer to what you do.1. You know how some (the ...