An anthropological introduction to YouTube

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Nov
2009
Anthropology professor Michael Wesch has the awesome job of studying YouTube and thinking about what it all means. We asked him to curate a playlist of his favorite videos, and he came back with an impressive list of clips that exemplify how the "wonderfully playful participatory culture" you've created manifests itself on YouTube. Four of those videos are on our homepage today, but he also wrote this thoughtful blog post to accompany his picks. Reading it, you'll get a sense of how a single video or person can create a ripple that swells into something so much bigger than ourselves. What I love about online video is the way that it has allowed more people to join a global conversation. Television was a medium whose content was controlled by the few and made for the masses. It created a one-way conversation, and you had to be on TV to get your turn. We have all been excluded from that conversation for so long, it is no wonder that so many people are now jumping in (over 1 million videos uploaded online every day by my count). One of my first favorites was Gary Brolsma's "Numa Numa dance," which he posted on Newgrounds.com in late 2004. When YouTube came along a few months later and made it so much easier for people to upload videos, thousands of people joined the dance. A search for "Numa Numa" now brings up over 125,000 videos, most of which are people doing their own rendition of the now-famous dance. And it is still going. , Brolsma led the Michigan State Band (and the whole stadium) doing the "Numa Numa." There is a wonderfully playful participatory culture popping up all over the online video landscape. A few days ago, I was having lunch with a guy who told me that he and his kids (ages 2 and 6) were working on their own rendition of blinktwice4y's YouTube hit "Mario Kart Love Song". When they are done, they will join hundreds of others who have also created their own rendition. And if you love participatory culture as much as I do, you might just find the more obscure ones to be the...
Nov
2009
You may have heard last week — maybe not on Twitter — that a recent study found that 40% of Twitter tweets are “pointless babble.” According to the study, conversational messages account for 32% of tweets, and tweets with pass-along value scored a whopping 6%. Close behind, were tweets of shameless self-promotion. [...]
Aug
2009

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