Came across an interesting video report from CNN regarding Arsenal and how the club is expanding its brand by opening up academies in emerging markets. It reminded me of another Arsenal video, albeit from Nike. more about "Nike - Take It to the Next Level", posted with vodpodBeyond being an incredibly clever soccer commercial, when coupled with the CNN report it also conveys an interesting point about the powerful clubs and emerging markets. Not only do these clubs want to expand their brand but they also want to grow and diversify their talent pool.And perhaps no emerging market is as vital the US.No longer are the big clubs content on simply taking summer tours. They are now forming allegiances with MLS clubs (e.g. Real Madrid with Real Salt Lake, Arsenal with Colorado) and setting up academies stateside. Indeed, there are rumors teams like Barcelona and Boca Juniors are exploring purchasing an MLS franchise and creating a USA version of their clubs much like Chivas USA.Considering its financial prowess and sheer number of youth playing the sport, it only makes sense for the soccer elite to venture into the American market.