EA Sports does it again with the Tiger Woods video - after a video game player noticed a glitched in the system, Tiger Woods responds confirming that he is, indeed, GOD.

Vous croyiez que c'était un bug dans votre jeu ? Electronic arts (EA Games, éditeur de Les Sims, ou encore Spore) va vous prouver le contraire, avec le soutien et la participation étonnante et miraculeuse de Tiger Woods via

YouTube has been a great market for posting viral videos related to video games, just as it has been for almost any other kind of video that captures buzz.But Google’s YouTube division is starting to pull out the stops to enable game developers to launch video campaigns on the video site — and to make money by doing officially sanctioned game videos. You can expect this viral marketing to grow as the economy takes a toll on marketing budgets and more publishers discover how to take advantage of the enthusiasm of YouTube fans.A case in point is the Tiger Woods “walk on water” video that Electronic Arts posted in response to a user of the Tiger Woods video game who was pointing out a bug. Levinator 25 posted a video that showed how Woods could walk on water in the game and hit a ball. EA’s marketing department turned it around, launching a video that specifically addressed Levinator 25. In the video, the real Tiger Woods walks on water into a pond and hits a ball from the top of a lily pad. The video has had more than 2.5 million views and YouTube shares the ad revenue with EA so that it makes money from the marketing effort.It’s not a ton of money, for sure. But it comes as a time when the costs of marketing on TV and other places is climbing and contributing to the budget headaches at game publishers who now spend $25 million or more on developing and marketing a game on a regular basis.The effort to make YouTube friendly to games came from a couple of directions. Game fans became obsessed with Machinima videos, or those that were films of actual game play, with funny voice overs that helped create unique narratives. Among the biggest were Red vs Blue, which started the Halo Master Chief characters in red or blue body armor. Now the videos on the Machinima channel on YouTube have been viewed more than 14 million times. The most popular one, a Red vs. Blue episode entitled Master Chief Sucks at Halo 3, has been viewed more than six million times.Microsoft tapped...

It’s fun when you see major companies really begin to understand the nature and cultural ins ands outs of your particular subculture. Despite the fact that YouTube YouTube has grown over the last couple years and is a little large to be called a subculture, the majority of corporations out there wouldn’t know what to do or where to begin if they saw something with the potential to turn into negative publicity surface on YouTube.We’re starting to see more companies that do, though, and Electronic Arts is one we can add to the list. A user took some video screen capture of a glitch in the Tiger Woods golf title from EA showing how the ball could be played by walking over a water hazard and swinging as if the pond were dry land.The savvy folks at EA noticed the video, then produced and posted the following as a video response. more about "He's just that good", posted with vodpod

It’s fun when you see major companies really begin to understand the nature and cultural ins ands outs of your particular subculture. Despite the fact that YouTube YouTube has grown over the last couple years and is a little large to be called a subculture, the majority of corporations out there wouldn’t know what to do or where to begin if they saw something with the potential to turn into negative publicity surface on YouTube.

We’re starting to see more companies that do, though, and Electronic Arts is one we can add to the list. A user took some video screen capture of a glitch in the Tiger Woods golf title from EA showing how the ball could be played by walking over a water hazard and swinging as if the pond were dry land.

The savvy folks at EA noticed the video, then produced and posted the following as a video response.

If Electronic Arts is to be believed, not only is Tiger Woods a fantastic golfer, he can also lift moves directly from Christ's playbook and walk on water to retrieve any errant shots.This clip comes in response to a video of a glitch in Tiger Woods PGA Tour 08, which shows the virtual Tiger apparently walking on water. Detractors of EA have long been circulating the video as evidence of the series' inferiority.It's nice to see EA responding in such a clever, viral way, though I can imagine the mainstream, pro-conservative media (read: Fox News) will take offense at the Jesus-mimicry and lambast EA if they ever catch wind of this thing.It's not a glitch, Tiger is just that good

Tiger Woods has special powers -- not just in the world of video games, apparently.

"You ever seen a black man walk on water?"- DIDDY, Wanna MoveTiger Woods is so awesome he can walk on water.