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Twitter's missing millions: How social media will make money

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Added 27 Aug 08 from fasterfuture.blogspot.com
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I have a feeling those of us old enough to use search are getting rather tired of it. Search fatigue is setting in. I've hinted as much before and more recently at /message. Indeed my own informal research (ask the kids you know) suggests the latest generation of digital natives aren't even bothering to try it long enough to tire of it. They are skipping straight to friend recommendation. (image courtesy) I've been doing the January thing. Searching for a holiday. What a chore that has become. Dead end after blind alley after irrelevant results. SEO without the social can do that to an Internet. Thought: wouldn't it be good if SEO was all about an improved experience for the customer, rather than the vendor? We might be more inclined to surf the resulting SEA (search engine accuracy) with more joy in our hearts.I digress. Search fatigue is driving us to opt for a strategy of 'good enough for me' results, by which we mean 'if it's good enough for the friend I trust, it's good enough for me' Recent questions I've been asking of the humans Itrust on Twitter include where should I go for a holiday with guaranteed hot weather, all inclusive, safe and fun for my 4yr old with kids clubs and baby sitters. Oh and at the right credit-crunch adjusted price. People understand what I mean by all that. And if they don't, they ask questions. People who come to know me also know what makes me happy. We're not being lazy. We just trust our friends (our adhoc communities of purpose) more than we do search returns. Algorithms eat your heart out. And so to Twitter's missing millions. Everyone is asking how this phenomenon can turn all this two-way flow of conversation into cash. And most struggle to see an answer. And I think that's because it's like looking into the fourth dimension from a world of just three. We want to apply business models we know - ad models, banners, affiliates etc. to a networked world we are glimpsing in the corner of our eyes - a blur of a ghost we th