Webfugitive

"Your bliggity blogs, and your tweety pages."

Right now everyone is talking about twitter. It is being mentioned by talk shows, news anchors, columnists, and politicians. Further proof that is is making it’s way to a primary method of communication. As far as a full-on useage adoption however, it is basically somewhere between morse code and text messages. Meaning that you either get it … or you don’t.
Then I saw this from Sprint in early April - it was such a smart move. This video marked the first time I “heard” about twitter on a commercial - the first time a company used it as part of their message.

I actually paused the TV, and thought about just how awesome that was. Especially when they said “26% of people viewing this, have no idea what that means.” Then I thought … but, it’s still more of a twitter mention.
This one was awesome mention as well from Hulu. “Your tweety pages.” :36 sec

BUT … where is the call to action ? Where is the two-way conversation ? I wanted more. I wanted to see a company say, out-loud on a television commercial “COME TALK TO US.”
Then … along came SoBe. Granted, it is at the end of the video … but it is still very monumental to see a company have a social media call to action that is not facebook or myspace.

Well … congratulations to SoBe to be the first one ever to do it. (disclaimer: someone else may have already done it, but I never saw it, so it doesn’t count … it’s all about exposure).
So follow @SobeWorld … they obviously want to talk.
Props to @SobeWorld for quickly uploading the video to YouTube on my request. That IS company communication.
       

This last Monday, I had the fantastic opportunity to attend a VIP party at SeaWorld hosted by @RealShamu in association with @doterati … that whale can sure plan a party. While I was there I got free drinks, appetizers, and best of all … to ride Manta before anyone else. Did I mention that you ride the entire thing superman - face down - on your stomach - oh my god I’m going to smash into the ground … style ?

While we were there, @RealShamu passed out t-shirts that said “I Follow @RealShamu” and had a very creatively placed twitter message on the back.
“Memo to the unruly Twitter Mob over at Manta: Zip it. I’m trying to watch Godfather on the big TV.” - Which was also his latest update.
Thanks to Busch Entertainment, Doterati, SeaWorld, and of course Shamu for putting everything together.
       

Arby’s new “no grease on our RoastBurger” campaign seems to be fairly solid. I’m sure that most of you by now have seen the Arby commercials where the kid takes a hamburger and slicks down his greasy hair with it. Well here is the latest expansion to their segment.

Why is this relevant ?
It quickly makes a comparison. It adds shock value through the use of how much grease is involved. The speed shot is fun to watch. Mona Lisa is classic. The video can be forwarded. It gets the healthy message across.
Curious about the calories v the burger though. Here’s to heart health.
Did you prefer Burger King’s campaigns ? I did. Remember the Whopper freak-out and the Whopper Virgins ? Is mini-mentary style the way to go for better exposure ? Thoughts ?

I’d like to first note that everything you see here is a direct copy from what has already been posted on BuzzFeed. I hope you will forward this to your social media networks. The entire credit of what you see following this sentence goes to them.
BuzzFeed readers: Jenny needs your help. At just 14, she was mysteriously paralyzed. Now, her family is looking for other people who like Jenny who became suddenly paralyzed. It’s the only way they can figure out why she is sick and know what cures might work. Do you know anyone who mysteriously became paralyzed? Know a doctor or medical professional who might have seen a similar case? Pass Jenny’s message along and let’s see if we can help solve this mystery!

According to
Fortune magazine, Apple 2.0 iPhone profits were an approximate 330 million dollars in a matter of three days, due to the release of the new iPhone.
Their breakdown is as follows:

At least 1 million iPhones sold over the first weekend (
Apple)
Cost to Apple: $174.33 parts plus $50 royalties for 8GB model; $16 more for 16GB model (
iSuppli)
Cost to consumers: $199 (8GB), $299 (16GB) (
Apple)
Cost to carriers: conservatively, $499 (8GB), $599 (16GB)
(iSuppli)
Profit per phone: $274.67 (8GB) and